For the majority of business owners, having a good website is an essential tool for growing their business.
However despite this, as business owners, we tend to view the creation of our websites as one-off projects, rather than seeing them as a dynamic tool that needs to constantly evolve to meet the changing demands of our audiences.
The fact is, your website needs to be fast, responsive, and clearly communicate your business proposition in a very short space of time.
We’ve all become rather impatient.
And for a website to be really effective, it now needs to pass the 3-second test, which means when visitors come to your website, they expect to find the information they are looking for – in just 3 seconds.
And if they don’t get it, or are confused by any aspect of your website, they will leave and move onto another search result – ie one of your competitors.
So are you ready to put your website to the 3-second test?
All you need to do is show your website home page to someone who is not familiar with your business for just 3 seconds. Then ask them the following questions;
1. What do you think this business does?
2. Who are they looking to sell to?
3. How easy is it to contact them?
Your website needs to be able to provide the answer for these 3 questions to your visitors almost immediately. Here are a few quick tips to ensure your website continues to deliver what your prospects are looking for.
1. Get attention
Does your website immediately communicate exactly what your business offers?
2. Connect with your audience
Does your website copy clearly communicate who your ideal audience is? And why they should engage with you?
3. Build engagement
Is your website photography interesting and unique to you? Does it directly connect with your audience, and does it reflect your brand?
4. Create desire
Does your website copy clearly communicate the benefits of working with you and how your product or service will deliver the solution or outcome your audience is looking for?
5. Drive action
Is it immediately clear to a website visitor what they should do next if they want to contact you?
If you’d like to learn some more business growth ideas and strategies, then come along to one of our weekly Bizmosis® events.