May 12

Podcasting. Is it right for your Business?


As business owners we always need to be aware of new opportunities to engage with our existing audiences, as well as build new ones.

Podcasting offers amazing opportunities to both build your brand and your audience reach… if you know how. Before you start, here are 5 key questions you need to consider:

1. Why am I creating this podcast?

This is probably the most important question you should be asking yourself.

Whilst your ultimate goal will always be to generate more leads, customers and sales, having a Podcast is far more about reaching new audiences and building deeper and more valuable relationships.

2. What do I need to get started?

The good news is that you can get started with Podcasting for very little. Probably your single most important investment will be in a decent microphone.

Aside from this you’ll need some audio editing software and a Podcast Host to publish your Podcast episodes. In both cases you can find both free or paid options.

3. How often do I need to create one?  

In deciding how often to publish a Podcast, you need to think about your audience and also what’s sustainable for you.

The key is consistency, so your audience knows when to expect your Podcast. The ideal would probably be to publish a new episode weekly, however, you need to know that you can maintain that level of output.

4. How long should it be?

So, how long should your Podcast episodes be? Should they be 60 minutes, 30 minutes, or 10 minutes?

There is no perfect time. The point is that each episode should be as long as it needs to be. If your content is interesting and delivering value, then your audience will listen, almost regardless of length. It’s also important that you don’t feel tied to a fixed length. Each of your episodes can be a different length to suit your content.

5. How will people find it?

Once you’ve published your Podcast, you now need to actually get some people to listen to it. This is where you need to use your existing contacts and connections to drive traffic to your Podcast. Alternatively, you can invest in paid traffic to build your audience.

But you don’t need to have thousands of listeners to make having a Podcast worthwhile.

Depending upon your own ideas of success, having just a handful of regular listeners could be extremely valuable and support the growth of your business.

Recording from our Webinar with Debra Levitt

If you’d like to get more ideas to help grow your business, join us on our weekly free webinars every Monday at 1.00 pm. Contact [email protected] for more details and your personal invitation.

Article written in collaboration with Debra Levitt. You can find out more about Debra on her website:


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