As small business owners, we’re constantly faced with needing to learn new skills in order to manage the many facets of running a business.
That might mean learning more about finance, business process, product design, IT, sales, or marketing.
However, as a marketing medium, it can still be a very effective, low-cost strategy if done properly.
So just before you give up on sending marketing emails, I want to share with you my 5 Email Marketing Tips to boost the effectiveness of your email campaigns.
But we can’t be experts in everything. This is where outsourcing comes into its own. And with so many outsourcing websites now available, we can quickly and easily tap into a global marketplace of expert freelance and contract support for literally anything we need to help us grow our business.
However, to get the most from outsourcing, you need to follow a few simple rules.
Here are my top 5 tips for effective outsourcing;
1. Create a good brief
In order to not waste time for both yourself and your contractor, you need to invest time upfront in creating a good brief. Try to be really clear about what you’re expecting from them in terms of deliverables, communication, timing and cost.
2. Provide clear reference points
To help your contractor clearly understand what you’re looking to achieve, give them reference points to things you’ve seen, or other similar products, web sites etc. Providing reference points is the most effective way of communicating what’s in your mind, and what you’re expecting.
3. Don’t rush
It’s important to be realistic in terms of your timing for delivery. It’s far better to make sure there’s enough time for your contractor to do a good job, rather than rushing it and then not being satisfied with the result – or worse still, the need to start again.
4. Be fair
Although you can hire freelancers and contractors at a low cost using these platforms, it’s important to be fair and pay what the job is worth. The goal is not to get the lowest price, but to get the job done well and cost-effectively. You want to build up good relationships with your contractors, so you can go back to them in the future.
5. Give feedback
With your outsource project, it’s good to break it down into stages so you can provide feedback and input as the job progresses. By investing a little time at key stages in the project you can ensure everything is staying on track and you and your freelancer remain aligned in terms of expectations and getting the finished result you both want.
Here’s my Top 5 list of outsourcing sites I use to help me grow my business:
Fiverr.com, 99designs.co.uk, designcrowd.co.uk, behance.net, and upwork.com.
If you’d like to learn some more business growth ideas and strategies, then come along to one of our weekly Bizmosis® events.