September 24

Making the Most of Video

Engaging directly with your audience is vital and video is the way to do it

Video is without a doubt becoming one of the most powerful marketing tools for small businesses looking to directly communicate and engage with their time-poor customers and prospects.

However, many business owners are reluctant to put themselves in front of the camera for fear of either making themselves look stupid, coming across as unprofessional

But generally, the opposite is true. Video can provide a great opportunity for a small business to connect with their audience in a more powerful, personal and authentic way.

Here are my top 5 tips for getting started with creating video content for your business.

1. Make it personal

As a small business owner, you don’t need to worry about trying to be too slick or polished with your videos. It’s far more important to be real, natural and authentic. And you don’t need an expensive or professional kit, just shoot the video on your phone

2. The first 5 seconds

The opening few seconds of your video are the most important as you’ve only a short window of opportunity to engage and connect with your audience and convince them to watch more. Make sure you let people know who your video is for and what they are going to learn in your video opening 5 seconds.

3. Always add value

Your videos need to be either entertaining or informative and adding value to your audience. So think about your video content and what would be of value to them? You could demonstrate your product? Answer frequently asked questions? Or share case studies etc?

4. Keep it short

To start with you should aim for creating short videos maybe just 1-2 minutes long. If you’ve got more to show or tell, then maybe create a short mini-series of 3 videos. Also once you have your short video, see if you can edit it to make a 15-second version that really concentrates your message.

5. Have a structure

In planning your videos make sure you have a clear structure. Start with your 5-second intro. Then get into the main content of your video. Keep it conversational and also reference clients or case studies to keep it practical. And finally, make sure you have a clear call to action so the viewer knows exactly what they should do next if they want further information.

If you’d like to learn some more business growth ideas and strategies, then come along to one of our weekly Bizmosis® events.


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