As the Greek philosopher, Plato famously said ‘Necessity is the mother of invention’
In these unprecedented times, we all need to be creative in our businesses, so we not only survive but are prepared for growth when things finally return to normal.
It’s time for us to innovate.
Now’s the time to let our customers and prospects know who we are and what our brand stands for. It’s time for us to really step up.
Here are 5 things to consider to help your business be more resilient and innovative.
1. Your audience has changed
Your audience has significantly changed in the last 2 weeks. They’re thinking, feeling and acting differently. They now have new concerns, fears, doubts and insecurities. Consequently, you need to be different. Your marketing and communications need to reflect this changing environment. This is an opportunity for you to step up and demonstrate you understand these changes.
2. Focus on attention
Without a doubt getting prospects and customers to spend money in this current environment is challenging. However, compared to a couple of weeks ago, getting your audience’s attention has actually become easier and cheaper, because everyone is looking for answers, help and support. So now’s not the time to sit back and do nothing – now’s the time to take action and be visible.
3. Be agile
One of the real strengths of small businesses is our ability to be agile and responsive. We make decisions and implement ideas in hours or days, whereas larger businesses need weeks or months. Consider how you can make the most of this advantage?
4. Be innovative
Another key strength is our innovation. As small business owners, we constantly need to innovate in every aspect of our business from marketing, to operations and customer service. In this currently rapidly changing environment we need to constantly be innovative and thinking of new ideas.
5. Be prudent
Whilst we should be optimistic and outward-looking in terms of our business, it’s also important to make sure we’re taking steps to minimise unnecessary expenditure.
However, it’s essential that we don’t stop investing in our own learning. This is a time when we need inspiration and new skills, so we can continue to be agile, responsive and innovative.
If you’d like to learn some more business growth ideas and strategies, then come along to one of our weekly Bizmosis® events.