June 30

How to Create an Online Course that Sells

Online courses can become an integral part of your business when done right…

At this time, whilst you are diversifying your efforts, and restructuring your business model, it can be tempting to consider putting your knowledge into an online course.

Many people are creating online courses as part of their business as it adds a revenue stream, provides flexibility and widens the reach and impact of your services to a bigger audience.

But there is a key to getting it ‘right’ and making a course that sells, rather than getting it wrong and feeling like you are wasting time and effort when you could be doing other things.

To make sure you get on the right track, here are 5 things to avoid when creating a successful online course:

1. Trying to cover too much

Trying to solve too many problems at once can be very overwhelming and often off-putting for your customer. Focusing on one goal per course is a great way to ensure you dive deep into the topic and provide a considered and focused approach to the course structure and content.

2. Using only one learning resource

When teaching others, it’s important to remember that we all learn differently. Producing a course that it solely video-based might mean some participants don’t engage fully with the lessons. Try involving a variety of exercises and mediums to ensure you are catering to as many learning styles as possible.

3. Not doing your market research

Before you start, you need to ensure you understand exactly what problem your solving and if there is a demand for your knowledge. This research is also a great way to streamline your content so you know what information is already available and what your course can offer that’s different.

4. Ignoring your sales funnel

Your sales funnel is the key to understanding if an online course is right for you and your customer. You need to consider how it fits alongside and complements your existing offerings. Online courses need consistent marketing and ‘launches’ so they need to be part of your overall marketing strategy.

5. Technical difficulties

Creating and delivering online courses does require some technical knowhow. You can often out-source these tasks, however learning certain technical tools is a great skill for any small business owner to have – becoming well-versed in the hosting platforms for your online course is vital for fixing technical issues on the spot.

If you’d like to learn some more business growth ideas and strategies, then come along to one of our weekly Bizmosis® events.

This article was written in collaboration with Kelly Tyler. You can find out more about Kelly on her website: www.speakerinsight.com


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