How to utilise one of the fastest-growing marketing techniques of this generation
We’ve all heard of the rising fame and influence of YouTuber’s or Instagram stars who are now making a fortune creating and sharing content with their millions of followers or subscribers.
This is Influencer Marketing and their content is often paid for, or sponsored by big brands. It’s a form of marketing that has grown rapidly over the last couple of years, creating an entire eco-system of influencers and micro-influencers.
For businesses and brands, this new channel offers an opportunity to get in front of new audiences quickly and cost-effectively.
Despite its origins in the world of gaming, fashion, beauty and travel, there’s now an influencer community in pretty much every market.
So here are my 5 tips for getting started with Influencer Marketing for your business.
1. Go where your customers are
Firstly you need to identify which online platforms your customers are on, or where they might go to for help, inspiration, or information. Is it blog sites, YouTube, Instagram, Pinterest, or TikTok?
2. Go Micro
Next, create a list of potential ‘Influencers’ to contact. Avoid any of the big names with hundreds of thousands of followers or subscribers, as they probably have agents and will charge a fortune. Instead, look for the upcoming Influencers as they’ll be easier to reach and more open to having a conversation about what can be done.
Ideally, you want to work with a small number of Influencers at the same time so you can evaluate which ones will get you the results.
3. What’s your offer
Be clear about what you can offer the Influencer in return for exposure. Is it free products or services, or cash, or both. The Influencer might already have a standard rate card for promotions, but it’s worth exploring other opportunities that will deliver value to you and to the audience of the Influencer.
4. What’s your return?
You also need to be clear about what you’re expecting in return from the Influencer and also the time frame. And more importantly how you’re going to measure the impact of the promotion. Is it sales, leads, traffic etc?
5. Instant results
As with all marketing you can’t expect instant results. If you find an Influencer you can work with and who has an engaged audience of the people you want to reach, then consider working with that Influencer over a period of time. This will enable you to work together more closely for mutual benefit and long term results.
Remember there are no set rules with Influencer Marketing, so just give it a try!
If you’d like to learn some more business growth ideas and strategies, then come along to one of our weekly Bizmosis® events.