July 30

Building your Business with LinkedIn

Speak About Your Business with Confidence

How to make the most of these free tools

Building an online presence, both for yourself and for your business, is an essential part of professional networking and business growth in the digital age. However, many of us aren’t using these free and accessible tools to their maximum potential.

LinkedIn is arguably the most widely available and easily accessible form of networking, but creating a profile and connecting with friends and colleagues is unlikely to generate anything more than another searchable name on the site.  

Here are 5 simple ways you can optimise the way you use LinkedIn to actually build your business:

1. Create an interesting profile

It may be obvious, yet it’s often overlooked and underestimated. Your LinkedIn profile is the one thing potential connections look at before deciding to add you to their network, so making a good first impression is key – showing a bit of your personality on your profile could be the very thing to get you noticed.

2. Network

Building a great network that is mutually beneficial to all involved is the key to using LinkedIn to its maximum potential. Nearly every business professional in the world is using this site, so building a global network has never been easier. Do some research and try to connect with people you feel would benefit from your expertise as much as you would theirs.

3. Talking to people

LinkedIn works in the same way that attending a physical networking event does – you get out what you put in. It’s one thing to connect with as many people as you can, but to gain something from your network you need to start actually connecting. An easy way to start doing this is by encouraging interaction through posting on your feed, whether that be an article or an update on what your business is doing that week.

4. Be active

Posting on your feed, or commenting on what a connection posts are great ways to get your profile seen by your 2nd degree connections. This will help to build your network with like-minded people and add a bit of personality to your page – just make sure what your posting is appropriate for the professional world.

5. Context

Thinking about LinkedIn as purely a job site is a dangerous underestimation and doing so could mean that you’re missing out on a global professional network and a valuable business growth tool. Building your profile, your connections and your activity is a great start to optimising the way you use LinkedIn.

If you’d like to get more ideas to make your LinkedIn stand out, join us on our weekly free webinars every Monday at 1.00 pm. Contact [email protected] for more details and your personal invitation.

This article was written in collaboration with James Potter. You can find out more about James on his website: www.thelinkedinman.com


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