July 2

5 Ways to Optimise Your Marketing Efforts

Growing your business in challenging times

As small business owners, it’s likely that the current crisis has put a rather large dent in our 2020 plans, impacting our workload and, for many, vastly increasing our ‘free-time’.

While it’s tempting to slip into holiday mode and let weekdays blur into weekends, maintaining a working rhythm and optimizing the time you do spend at your desk is essential for making it through the next few months.

Here are 5 ways you can optimize your efforts in marketing:

1. No excuses – you have the time

Now’s the time to reflect and review your marketing activities and processes that have (let’s be honest) needed updating for a while.

As a small business owner, managing the immediate issues of sales is likely to take centre stage, but now is the time to really reflect on how your strategies have been performing and more importantly, how you need to adapt them in the current climate.  

2. Focus on making the most impact

After reflecting, try to identify which areas of your marketing strategy are, or could make the biggest impact. Carefully selecting one area of focus at a time will help maximise the impact of your time and efforts. Recognising that you can’t do everything at once is important when approaching this period of time.

3. Make a plan  

Even though we seem to have more time, it’s still as important to make sure the time we spend working is as efficient and productive as possible. Planning your working day/ week/ month is a great way to keep yourself accountable and ensure you’re getting out what you’re putting in.

Equally, scheduling research days is a great way to allow yourself to learn without feeling like you should be doing something more pro-active that may have immediate results.

4. Efficiency

As a small business owner, ensuring our time is spent efficiently is essential. The Pareto Principle is defined as ‘a prediction that 80% of effects come from 20% of causes’, which means that you need to identify the right 20% of your activities and focus, in order to deliver maximum performance and results.

5. Get creative

Finding time for creativity is hard when you’re focusing on immediate impact, so using this time to go back to the drawing board and find your entrepreneurial spirit again is a great way to bring fresh eyes to your business, your marketing, and your customer.

Finding time to connect with other business owners is a great way to find fresh ideas, inspiration and motivation to take action.

If you’d like to get more ideas to help grow your business in these challenging times, join us on our weekly free webinars every Monday at 1.00 pm. Contact jonathan@bizmosis.com for more details and your personal invitation.

This article was written in collaboration with Vanessa Lanham-Day. You can find out more about Vanessa on her website: www.on-track-marketing.co.uk


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